Prive came to us with a challenge: an extraordinary penthouse event space in downtown Rochester—luxurious, modern, and unlike anything in the market—but with no media presence or clear launch strategy.
We developed a full creative campaign to change that, blending long-form storytelling with high-impact social content to drive brand awareness, elevate perception, and increase bookings.
Campaign Breakdown:
“Traces” – A slow, editorial showcase capturing the elegance of the space through poetic visuals and day-to-night transitions.
“Pulse” – A fast-paced, modern cut using mixed media and quick edits to energize the brand’s social presence.
Social Cutdowns – Four platform-native shorts highlighting distinct features of the space for versatile distribution and ad use.
The result was a distinct, cohesive visual identity that positioned Prive as a top-tier venue and gave the brand a long-term asset library to fuel growth.
Prive came to us with a challenge: an extraordinary penthouse event space in downtown Rochester—luxurious, modern, and unlike anything in the market—but with no media presence or clear launch strategy.
We developed a full creative campaign to change that, blending long-form storytelling with high-impact social content to drive brand awareness, elevate perception, and increase bookings.
Campaign Breakdown:
“Traces” – A slow, editorial showcase capturing the elegance of the space through poetic visuals and day-to-night transitions.
“Pulse” – A fast-paced, modern cut using mixed media and quick edits to energize the brand’s social presence.
Social Cutdowns – Four platform-native shorts highlighting distinct features of the space for versatile distribution and ad use.
The result was a distinct, cohesive visual identity that positioned Prive as a top-tier venue and gave the brand a long-term asset library to fuel growth.
